EXCLUSIVE: Sneaker LAB x Sunday Edition presents Persona by African Ginger

Inside the extraordinary Universe of Seth Pimentel, aka African Ginger.

To celebrate the return of the Artist Series to Braam, we collaborated with artist and illustrator, African Ginger. Pushing the creative Renaisassance of City, we linked-up with this friend to The LAB to unpack his latest work, Persona through the lens of Seth.

"COLOSSAL OVERBITES, SHATTERED HOMES AND WATERED-DOWN INSTAGRAM FILTERS DISGUISING OUR SILENT DREAD"

Check out the short-film and hit us up in the comments section below. Don't forget to check Sunday Edition Vol. 2 on the 14th October at the Neighbourgoods Market - a premium lineup of DJ's, live acts, street food and the boldest local streetwear.

See you at Sunday Edition.

CREDITS:

CONCEPT BY SETH PIMENTEL

SHOT BY DAY MARUMO & VUYISILE KHOBA

MUSIC BY JOSHUA THE I AM