Air Max Day x Sneaker Lab Around the World

Air Max Day x Sneaker Lab: Nike Around The Globe
Sneaker Lab global Air Max Day recap video from our 5 events we had around the world. See Air Max Day from all around the world here:
Posted by Sneaker Lab USA on Thursday, April 11, 2019

We celebrated Air Max Day in five cities across the globe during the month of March. We customized Sneaker Wipes and Deluxe Sneaker Care Kits just for the occasion!

We hosted our Protect Your Airs campaign in Los Angeles, Kuwait, Stockholm, Rotterdam, Kuwait, and Johannesburg. At The LAB in downtown Los Angeles, we teamed up with Rastaclat and Reina Koyano, to celebrate Air Max. Reina is a designer and illustrator originally from Tokyo, Japan and currently based in Downtown L.A. Her artwork takes color ways of shoes, deconstructs them and transforms them into spectacular outfits worn by pin-up style women. The inspiration for the subjects in her art are strong, powerful women in Reina's life and around the world. Artwork was paired next to the Air Max shoe it was inspired by.

In Kuwait, we linked up with The Athletes Foot at the Avenues Mall to host our Protect Your Airs event where over 200 visitors joined in on the celebration. We provided free sneaker cleanings all night and got the chance to see some classic and newly released Air Max come out and play. Live music, custom products, and Air Max, Sneaker Lab and The Athletes Foot themed cupcakes were available to event goers.

In beautiful Stockholm, Sweden, we headed over to Sneakers Point where we co-hosted a full day experience of kicks and celebration. Our free sneaker cleaning station and customized Protect Your Air Deluxe Kits and Sneaker wipes had everyone’s attention as the party kept going.

We paired up with the Funkie House in Rotterdam, Holland, and held in in-store event. A great time was had with tons of giveaways, free sneaker cleanings, laughs, and a live Dj doing his thing on the turntables keeping the place live all day.

At the Lab in Johannesburg, we did not just celebrate Air Max day, but instead we celebrated a whole week of Air Max! We had a blast handing out our Protect Your Air wipes, meeting new people and running competitions with old and new friends. We want to give all of our friends and partners a HUGE shout out for such a fun and successful campaign!! We cannot wait until next year!

Make sure to follow @sneakerlab_usa to keep up to date on future news and events we have in store for everyone.