Stories

Cultish x Sneaker LAB Presents RISE

A streetwear collaboration between two proudly South African brands who are looking to make a positive impact amongst the youth in the country.In honour of South Africa’s Youth Day, Sneaker LAB and...

Air Max Day with Frederik Thorndahl

AIR MAX DAY 2023 Today is the day for all things AIR. We celebrate those who Dare To Air and use their Air Max Sneakers as a form of self-expression. WE LINKED UP WITH FREDERIK THORNDAHL TO...

An Exclusive Interview With K.Keed

We got to sit down with the one and only K. Keed. Known for her cutting-edge and unorthodox rap style, K.Keed is making her way to the TOP one show at a time. Born and raised in Gugulethu i...

Longevity In Fashion Matters - The Case For Sustainability From A Business Perspective

In a world of finite resources, operating businesses with infinite trajectories of growth has often meant depleting natural resources, exploiting human labour and contributing to unsustainab...

Unveiling Microscopic Cleaning: Our Secret Weapon Against Fashion Woes

We've always been on a mission to revolutionize the way we care for our fashion essentials. From head to toe, we're committed to ensuring that your garments and accessories receive the utmost car...

"You Can't Teach a Hungry Child"

Recently, in collaboration with The Peninsula School Feeding Association (PSFA), we expanded our outreach to include Simon’s Town School, extending our support to an additional 200 children....

To Make a Difference for Climate Action, Here's What Sustainable Fashion Needs to Do in 2025

2025 brings with it a clarifying reminder of our collective arrival at a pivotal mark in our planetary calendar. Within climate change discourse and dialogue; 2030 is an extremely important junctur...